The Ultimate Guide to Instagram Image Sizes in 2023

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Maximize Your Instagram Visibility: Learn the Optimal Image Sizes for 2023

Instagram is one of the most popular social media platforms, with over 1 billion monthly active users. As a result, it’s essential to stay up-to-date with the platform’s constantly evolving image size guidelines to ensure that your images look their best and reach the widest audience possible. In this blog post, we’ll be discussing all the different image sizes for Instagram in 2023 and providing tips on how to optimize your images for maximum reach and engagement. Instagram is a powerful visual platform, and having the right image sizes is crucial for making the most of it. In this guide, we’ll be covering the recommended and optimal image sizes for all types of Instagram content in 2023. From your profile picture to your IGTV videos, we’ll show you how to maintain high resolution and visually appealing images.  

Profile Picture Size

Square, 1:1 aspect ratio: 320 x 320 pixels Your profile picture is the first thing that people see when they visit your Instagram profile. It’s important to choose an image that is clear and represents your brand well. The optimal size for a profile picture is 110 x 110 pixels. We recommend to upload a 320 x 320 pixel image, because the profile images are stored in that size. This size will ensure that your profile picture appears crisp and clear on all devices.

Post Feed Image Size

Square, 1:1 aspect ratio: 1080 x 1080 pixels Landscape, 1.91:1 aspect ratio: 1080 x 566 pixels Vertical, Portrait 4:5 aspect ratio: 1080 x 1350 pixels The size of an Instagram post can vary depending on whether you are posting a photo or video. For photos, the recommended size is 1080 pixels wide by 1350 pixels tall. For videos, the recommended size is 1080 pixels wide by 1920 pixels tall. These sizes will ensure that your post looks great on all devices, including smartphones and tablets.

Story Image and Video Size

Vertical 9:16 aspect ratio: 1080 x 1920 pixels Instagram stories are a great way to share behind-the-scenes content and engage with your followers. The recommended size for an Instagram story is 1080 pixels wide by 1920 pixels tall. This size will ensure that your story looks great on all devices, including smartphones and tablets.

IGTV Video Size (same as Instagram stories)

Vertical 9:16 aspect ratio: 1080 x 1920 pixels IGTV is a feature on Instagram that allows you to upload long-form videos. The recommended size for IGTV videos is 1080 pixels wide by 1920 pixels tall. This size will ensure that your videos look great on all devices, including smartphones and tablets.

Reels Video Size (same as Instagram stories)

Vertical 9:16 aspect ratio: 1080 x 1920 pixels Reels is a feature on Instagram that allows you to create short, fun videos. The recommended size for Reels videos is 1080 pixels wide by 1920 pixels tall. This size will ensure that your videos look great on all devices, including smartphones and tablets.

Highlight Cover Size (same as Instagram stories)

Vertical 9:16 aspect ratio: 1080 x 1920 pixels Highlight covers are the images that appear on your profile for saved Instagram stories. These images should be eye-catching and represent the theme of the story. The recommended size for highlight covers is 1080 pixels wide by 1920 pixels tall. This size will ensure that your cover looks great on all devices, including smartphones and tablets.  

Best Practices for Optimizing Images for Instagram

To get the most out of your Instagram images, here are a few best practices to keep in mind:
  • Use high-resolution images that are at least 1080 pixels wide by 1350 pixels tall for feed posts, and 9:16 aspect ratio for Stories and IGTV
  • Use a clean and simple design that will stand out in a crowded feed
  • Use contrasting colors to make your images pop
  • Use text sparingly and make sure it’s easy to read
  • Use hashtags to reach a wider audience
  • Experiment with different types of images, including photos, graphics, and videos
  In conclusion, the quality and size of your images and videos on Instagram are critical to the success of your content. By following the best practices and tips outlined in this guide, you can ensure that your images and videos are optimized for each type of content on the platform. Remember to keep the size and resolution in mind when creating and uploading your images and videos, and to always use the recommended dimensions for the best results. By staying up-to-date with the latest Instagram image sizes, you can maximize your presence on the platform and engage with your followers in the best way possible. By following these tips and guidelines, you can ensure that your images look great on Instagram and reach the widest possible audience. Remember to stay up-to-date with Instagram’s image size guidelines, and keep experimenting with different types of images and design elements to find what works best for your brand or personal account.   Explore our amazing flyer, poster and social media templates for various events! Best regards and keep on being creative! Your Awesomeflyer.com Team